About the project
Descrio is a platform developed by Brandixit to automate the creation of product content for online stores using AI. Starting from existing product images and information, Descrio can generate product titles, descriptions and multilingual content ready for use in e-commerce.
MULTIDIMENSION is the technology partner responsible for developing and managing the AI workflows behind the platform. We built the processes that analyse product images and data using AI models and turn the results into content tailored to each product category.
A footwear product, for example, requires different information and rules than a television, a piece of furniture or a cosmetic product. For this reason, Descrio uses dedicated workflows and rules for different product categories rather than relying on a generic content generation process.
The system can automatically identify relevant characteristics from product images, use original manufacturer information and generate content in multiple languages while maintaining a consistent structure across all processed products.
The AI workflows can be integrated via API with e-commerce platforms such as Magento, allowing products to be retrieved from the store, processed automatically and updated with the generated information. This makes AI part of the existing catalogue management process rather than a separate tool used only for content generation.
Descrio is a practical example of AI and automation in e-commerce, where AI models, business rules and integrations with existing systems work together to reduce the manual effort required to manage large product catalogues.
Product, management and client relations: Brandixit
AI workflow development and management: MULTIDIMENSION