About the project
The GNC Romania mobile application provides customers with a dedicated channel for discovering and purchasing GNC products directly from iOS and Android devices through a mobile-optimized experience.
MULTIDIMENSION developed the GNC Romania mobile application and the integrations required to connect it to the online store’s e-commerce infrastructure.
The application provides access to GNC’s extensive product catalogue, allowing users to browse categories and search and filter products by relevant criteria such as price, manufacturer or product type. Product pages bring together the commercial and technical information required throughout the shopping journey, including images, variants, availability, delivery information, recommendations and reviews.
Through integration with the e-commerce platform services, users can manage their account and shopping cart, apply vouchers and promotions, select delivery and payment methods, and complete orders directly within the application.
An important part of the project is the synchronization between the mobile application and the online store infrastructure. Products, prices, inventory, promotions and catalogue information are delivered through the e-commerce services, avoiding separate commercial workflows for web and mobile channels.
The application also includes functionality developed specifically for the GNC experience, such as customer reviews, complementary product recommendations and in-store product availability, helping connect the digital shopping experience with the physical retail network.
GNC Romania APP is an example of a complex mobile commerce solution where application development, API integration, the e-commerce catalogue and commerce services work together to provide a complete shopping experience across iOS and Android.